long and useless

That was exactly what made people so mad. She was doing what most non-Asians do. She chose an 'Asian' (or in this case, an East Asian) sounding name and went with it as her addition to make the cast of HP characters more colorful. It doesn't bother me too much because for one thing, Rowling is a white woman living in the UK and above a certain age. She didn't have the intention but she made the mistake all the same. I figure, at least Rowling's trying. =)